Know-How from the Online World

Practical tips, inspiration, and know-how to help you succeed in the fast-changing digital world.
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GA4, Google Ads, and Consent Mode: What’s Changing from June 15, 2026

4. July 2026

GA4, Google Ads, and Consent Mode: What’s Changing from June 15, 2026

From June 15, 2026, Google is changing how GA4, Google Ads, and Consent Mode work together. Learn what the update means for conversion tracking, remarketing, cookie consent, and campaign data — and how to check whether your setup is working correctly.
Technical SEO for AI: Optimizing for ChatGPT, Gemini, and Claude

10. April 2026

Technical SEO for AI: Optimizing for ChatGPT, Gemini, and Claude

Is your website ready for AI search? Learn the technical SEO essentials that help ChatGPT, Gemini, Claude, and Perplexity find, understand, and cite your content.
GEO / AEO / AIO: What Are They and How Can You Prepare for the Era of AI Search?

20. January 2026

GEO / AEO / AIO: What Are They and How Can You Prepare for the Era of AI Search?

Learn what GEO, AEO and AIO mean, how AI search is changing SEO, and how to optimize your website for AI Overviews, chatbots and generative search.
How to Protect a Website Against Form Spam and Malicious Bots

23. February 2024

How to Protect a Website Against Form Spam and Malicious Bots

Stop annoying contact form spam once and for all. Learn how to set up effective, long-term bot protection and block unwanted emails from your website.
Is WordPress the Best CMS for a Custom Website? Advantages and Alternatives

5. February 2024

Is WordPress the Best CMS for a Custom Website? Advantages and Alternatives

Is WordPress the best CMS for a custom website? Explore its benefits, drawbacks, SEO, security, performance, and the best alternatives.
Poor Cookie Setup Hurts Ad Performance: How to Fix Your Analytics

12. January 2024

Poor Cookie Setup Hurts Ad Performance: How to Fix Your Analytics

Poor cookie consent setup can distort analytics, weaken ad performance, and create compliance risks. Learn how to configure GA4, GTM, Consent Mode v2, Google Ads, and Meta Pixel correctly.
How Can AI Improve User Experience on Websites and Online Stores

27. November 2023

How Can AI Improve User Experience on Websites and Online Stores

One area where AI has a huge impact is user experience (UX). Let’s look at a few practical examples of how AI can improve your website. 1. Content and Recommendation Personalization In the past, every visitor saw the same content.Today, AI can analyze customer behavior in real time and tailor the offer accordingly: The result? […]
What Does the Core Web Vitals Update Mean for E-Commerce and Business Websites?

8. May 2023

What Does the Core Web Vitals Update Mean for E-Commerce and Business Websites?

For large e-commerce solutions, it’s just another item on the SEO checklist.But for small online stores and business websites, it’s often the first serious encounter with technical metrics that need to be monitored. What Are Core Web Vitals? Google monitors three key indicators of a website’s speed and stability: Since May 2021, these three factors […]
Shopify vs. Shoptet: Which Platform Is Right for Your E-Shop?

16. September 2022

Shopify vs. Shoptet: Which Platform Is Right for Your E-Shop?

Shopify: The Global Player Shopify is like the Apple of e-commerce platforms – sleek, reliable, and packed with a massive library of apps and add-ons.That said, it does come with a few strategic downsides depending on the countries you plan to sell in and your budget. Strengths: Why consider alternatives: Shoptet: The Local Choice Shoptet […]